The client
Zone Nile is the exclusive agent for RIVER SONG mobile accessories and phones.
The brief
The client needed an attractive, professional logo reflecting the company's values and goals as he started his business in Dubai. I take time to understand a client's vision before starting, so the design is tailored to the target audience.
The challenge
Setting clear expectations for the finished product, meeting every requirement, and producing design to the standard of the Dubai market.
Logo meaning
The mark is the two initials, Z for Zone and N for Nile, held inside a shield. The shield stands for stability, protection, longevity and confidence, the qualities a buyer wants from the agent behind a phone or an accessory.
A second route was built on the power symbol from a device button, a direct nod to the product category.
The mark
A ZN monogram built from two angular strokes sharing a single stem, cut from one continuous path so the counter between them stays even at any size. Gold on white, and the same gold reversed out of deep green.
Colour and type
Gold #E4B61A with a brighter yellow #FBE134, set against white and black. Boutros News carries the Arabic and Montserrat Light the Latin. The proposal ran to 22 pages, and the stationery carries the line Authorized Agent for Riversong.
Campaign
An event poster announcing Tamer Ashour in Sudan, cropping the photography inside a triangle that echoes the angular cut of the monogram.
Project details
- Client Zone Nile
- Year 2021 – 2022
- Scope Brand, stationery and social
- Deliverables Logo, stationery, social media, event posters
