The brief
A brand for Hippocrates medical company that captures the company's mission and resonates with its target audience.
Process
I started with background research on the company and its products, then built a mood board to guide the design decisions. From there came a logo, and a design system covering colours, fonts and graphics for all branding and marketing material.
Guidelines
I produced a visual identity guidelines document setting out how to use the logo, colour palette, typography and imagery, so everyone in the organisation applies the branding consistently. It comes with a plan for maintaining the identity over time — reviewing the visuals periodically and keeping materials current.
The mark
A gear ring encloses a figure holding a caduceus — the medical symbol placed inside an industrial one. The cards are shown in two equal colourways, teal on navy and cream with orange, rather than a primary and a secondary.
Tools
Photoshop and Adobe Illustrator.
Project details
- Client Hippocrates
- Year 27 May 2020
- Scope Brand design
- Location Dubai
- Deliverables Logo, design system, identity guidelines, stationery
