The site
TinyTrader sells white label crypto exchange and prop trading platforms to banks, fintechs and trading firms. The site's job is to make an infrastructure product legible to a buyer evaluating vendors, and to get that buyer to book a demo.
Structure
The page moves from proposition to proof to product. A hero stating the offer, a partner strip carrying Binance, HTX, Chainalysis, Jumio, Google Cloud and DMCC, then Core Solutions splitting the two product lines, then a full product suite covering spot, futures and options, and finally the company and careers material. Two calls to action run throughout: Book a Demo, and Explore Solutions for buyers not yet ready to talk.
Design
A dark ground with an amber-to-copper gradient carrying the brand, used on the hero, the primary button and the section headings. The secondary button is an outline of the same gradient, so the two actions read as a pair without competing. Body copy stays at a single weight so the gradient does the hierarchy.
Results
Over the following six months organic search clicks rose from 294 to 2,400, and impressions from 26,500 to 94,000. Google Lighthouse returned 92 for SEO and 96 for Best Practices.
Films
Two films carry the brand beyond the site. The product demo walks through the platform on a desk-bound laptop and phone in the brand's black and gold, feature by feature, and closes on the offer to get a free demo.
The second was made for Dubai: the TinyTrader app screens rise out of the Dubai Frame, with the city behind them, a short piece built for social feeds and event screens.
Product demo, 44 seconds
The second is with Carlos Durandeau, Product Manager at Bitfunded, a prop trading firm built on the TinyTrader platform. Shot on a blue set with the firm's trader certificates in frame, it answers one question, whether Bitfunded is satisfied with TinyTrader as its technology partner, and runs one minute and nineteen seconds, subtitled throughout.
Bitfunded testimonial, 1:19
Dubai Frame, 18 seconds
Exhibition stand
A 3D design for the TinyTrader stand at TOKEN2049, the crypto conference in Dubai. The stand had to work as a billboard from across the hall and as a meeting room up close.
A back wall carries the proposition, Build your new revenue stream with white label crypto exchange solutions, beside a screen running the platform and the proof points: 50+ institutional clients, 10M+ users on platform, $5B+ volume, 5+ years of expertise. A lit gantry frames the entrance with a second screen and the name set vertically, an angled side wall holds the awards, and a reception counter at the front carries the pixel mark in relief with a warm edge light. Delivered as renders from every side, including a top view for the build team.
Client testimonials
Two client films, both scripted and directed by me: the questions, the framing and the set, and the cutaways to the platform. The first is with Nassar Al Achkar, Chief Strategy Officer at CoinW, one of the world's larger crypto exchanges, filmed at a conference on a purple set with cutaways to the CoinW stand.
He speaks to why CoinW chose TinyTrader as a white label partner, the connectivity with third parties, and the scalability of the platform. The film runs two minutes and thirty-eight seconds and is subtitled throughout.
CoinW testimonial, 2:38
Project details
- Client TinyTrader
- Year 2025 – 2026
- Scope Web design and build, films, exhibition stand, testimonial video
- Location Dubai
- Deliverables Site design, build, content architecture, SEO, product demo film, Dubai Frame film, 3D exhibition stand design, CoinW and Bitfunded testimonial scripts and direction
