The site
TinyTrader sells white label crypto exchange and prop trading platforms to banks, fintechs and trading firms. The site's job is to make an infrastructure product legible to a buyer evaluating vendors, and to get that buyer to book a demo.
Structure
The page moves from proposition to proof to product. A hero stating the offer, a partner strip carrying Binance, HTX, Chainalysis, Jumio, Google Cloud and DMCC, then Core Solutions splitting the two product lines, then a full product suite covering spot, futures and options, and finally the company and careers material. Two calls to action run throughout: Book a Demo, and Explore Solutions for buyers not yet ready to talk.
Design
A dark ground with an amber-to-copper gradient carrying the brand, used on the hero, the primary button and the section headings. The secondary button is an outline of the same gradient, so the two actions read as a pair without competing. Body copy stays at a single weight so the gradient does the hierarchy.
Results
Over the following six months organic search clicks rose from 294 to 2,400, and impressions from 26,500 to 94,000. Google Lighthouse returned 92 for SEO and 96 for Best Practices.
Project details
- Client TinyTrader
- Year 2026
- Scope Web design and build
- Location Dubai
- Deliverables Site design, build, content architecture, SEO
