The product
The Super Doctor app makes booking a doctor's appointment quick and straightforward, letting patients reserve an appointment in a few clicks through a simple navigation system that helps them find the right doctor.
How it started
I was working with Mr Mohamed at his company and showed him how I could rebuild his app better than it was.
The challenge
Finding the balance between an engaging user experience and the requirements of medical data and privacy law. The interface also had to be easy to understand while staying visually attractive.
The mark
A D monogram with a rounded counter, drawn to sit comfortably at the size of a home-screen tile. Deep indigo against a warm cream, with the screens presented on a purple field.
The app
The flow is short on purpose: Find your Doctor on the first screen, then choose a hospital, choose a doctor with rating and waiting time in view, pick a slot, and land on a confirmation screen. The interface was designed in Arabic first, in deep navy with gold accents.
The D monogram sits inside a shield with a medical cross cut into it, so the icon reads as care and protection at the size of a home-screen tile.
Identity and launch
The stationery set covers business card, badge, letterhead, A4 and DL envelopes, folder, notebook and CD case. A series of Arabic social posts carried the launch, including a three, two, one day countdown and posts announcing competition winners.
Tools
Illustrator and Photoshop.
Project details
- Client Mohamed · Super Doctor
- Year 17 September 2022
- Scope Brand, stationery and UI/UX
- Deliverables Logo, app screens, stationery set, launch social media posts
