The brief
MB Lubricants wanted to improve online accessibility and user experience through a website redesign.
Process
A modern, responsive design with an intuitive product menu and an efficient search function. Product pages were rebuilt with detailed information, customer reviews and multimedia.
What was built
A bilingual site in Arabic and English, with a dark ground and MB orange reserved for the calls to action. The home page opens on the brand's promise, specialists in engine oils, and routes visitors into four product families: lubricants, industrial oil, greases and transmission fluid.
Around the catalogue sit the pages that do the commercial work: product pages for lines such as Sudalube, a Become a Distributor page for trade enquiries, and a guides section with articles like How to Choose the Best 2 Stroke Engine Oil and the basics of motor oil, written to be found in search.
Outcome
A website that gives comprehensive product detail and industry updates, reflecting the company's commitment to a better online experience.
Project details
- Client MB Lubricants
- Year 2021 – 2022
- Scope UI/UX and web design
- Deliverables UI/UX design, responsive web design, product pages, distributor page, guides section
