The client
A Sudanese company focused on local production of the finest natural milk.
The brief
The company sought a visual upgrade for its brand. The goal was to revamp every touchpoint, from packaging through to interior design, around a fresher and bolder typography.
Process
I modernised their main symbol and built a system of branded illustrations to harmonise with the updated typography. A stylised series of photographs extended the upgrade to social media.
Outcome
A visually enhanced brand identity spanning several touchpoints — a modernised symbol, branded illustrations and new visuals — positioning the natural milk product at a new level, in line with their commitment to quality and local production.
The pack
Clear glass bottles with pale blue caps, so the product itself supplies the white in the palette. Purity farm is set on a blue band with 3.5 marking the fat content, a red seal to the left, and a milk splash illustration breaking the bottom edge of the label.
Project details
- Client Purity Farm
- Year 1 October 2022
- Scope Brand, label and 3D
- Deliverables Symbol, packaging, branded illustration, social photography
