The brief
The 1Liter Prime campaign set a target of 1,000 cartons sold. That figure served as the benchmark for success and gave the marketing a clear direction.
Process
A multi-channel approach: social media campaigns, targeted advertising and word-of-mouth referral, supported by promotional offers and discounts to give buyers an incentive. The aim was to maximise brand visibility and drive engagement.
Outcome
Sales reached 848.5 cartons against the 1,000 target. Short of the goal, but a strong result given limited resources — the marketing created awareness and generated sales, and provides a base to build on.
Project details
- Client Odyssey Solutions
- Year 2021 – 2022
- Scope Marketing campaign
- Deliverables Social campaigns, targeted advertising, promotional offers
