The brief
The 1Liter Prime campaign set a target of 1,000 cartons sold. That figure served as the benchmark for success and gave the marketing a clear direction.
The idea
The campaign was tied to the FIFA World Cup Qatar 2022 and built on one line: Win the Million. Buyers of the limited-edition one-litre Prime pack could enter to win 1,000,000 pounds, under the hashtag that carried the same line in Arabic.
The mechanic was printed on every piece so nobody had to ask: buy the limited-edition pack, find the serial number behind the label, send it in by text message, and keep the pack as proof.
The materials
Roll-up banners for points of sale, flyers, stadium-themed key visuals and square social posts, all in MB Lubricants orange with football imagery, the hotline 6464 and the web address on every item.
Process
A multi-channel approach: social media campaigns, targeted advertising and word-of-mouth referral, supported by promotional offers and discounts to give buyers an incentive. The aim was to maximise brand visibility and drive engagement.
Outcome
Sales reached 848.5 cartons against the 1,000 target. Short of the goal, but a strong result given limited resources: the marketing created awareness and generated sales, and provides a base to build on.
Project details
- Client Odyssey Solutions
- Year 2021 – 2022
- Scope Marketing campaign
- Deliverables Campaign concept, key visuals, roll-up banners, flyers, social campaigns, targeted advertising, promotional offers
