The format
A rolling set of square posts built for Arabic-language feeds and produced across several months rather than as a single campaign drop. The consistency comes from the template, not from the subject matter, which changes with whatever the clinic is announcing that week.
The construction
Every post is the same three parts. A photograph fills the frame, a curved white sweep cuts across it carrying the Arabic headline, and the logo locks to the top left. Contact numbers and the Khartoum address run along the bottom edge. Because the sweep is a curve rather than a straight band, it can be repositioned to work around whatever the photograph is doing without the layout looking adjusted.
Typography
Arabic headline type is set large and reversed out of the sweep, with the Latin numerals of the phone numbers set small along the base. The two scripts never compete for the same space.
Range
Service announcements covering CT, ECG and defibrillation; equipment features shot as product photography; and seasonal greetings including Ramadan, which uses the same construction with the headline replaced by calligraphy.
Project details
- Client Orange Medical
- Year 2022 – 2023
- Scope Social campaign design
- Deliverables Social media campaign, post templates
