The product
A cutting oil for MB Lubricants, used to keep cutting stable, protect tooling and improve precision in manufacturing.
The brief
To design a cutting oil product with attention to both the physical shape of the container and the label, improving the aesthetics and the function together.
Process
Planning and creative problem-solving across two fronts: the shaping of the container itself, and the design of a label that would stand out.
The pack
A 24-litre grey drum under the Hi-Lube brand. The label is graphite with a yellow corner flag carrying the volume, which makes the size readable from across a workshop, and a water drop drawn as a network of points to suggest the oil at work.
The copy is practical: the oil forms a stable milky white emulsion when mixed with water and is recommended for metalworking on ferrous and non-ferrous metals. The label also carries the European specification marks, a QR code and the customer service line 6464.
Outcome
A product that performs technically, reducing friction, improving precision and acting as a coolant, while also carrying a distinctive container shape and label, so MB Lubricants ships something that stands out in the market.
Project details
- Client MB Lubricants
- Year 2022
- Scope Product, label and 3D
- Deliverables Container design, label, 3D model
