The client
Hili Fruits manufactures date fruits in the UAE.
The brief
A logo that communicates the essence of the brand and carries the ideas of health, growth and luxury.
Logo meaning
The symbol is a date fruit crowned with palm leaves, the product and the tree it comes from in one shape. The name is set beside it in upper case Berlin Sans FB Demi Bold, chosen for a modern, refined and highly legible style, in the Reef tone of the corporate colour.
The line underneath does the selling: Naturally sweet, always satisfying.
Applications
The guidelines present the mark with its construction notes, then carry it onto letterhead and business cards in deep green with palm-leaf artwork, and onto an embossed copper finish for premium packaging and signage.
Scope
Logo design, visual identity and branding.
Project details
- Client Hili Fruits
- Year 2023
- Scope Logo and visual identity
- Location UAE
- Deliverables Logo design, brand guidelines, stationery, visual identity
