The client
Blue Jay Property Management works to maximise landlords' rental income and reduce the cost of managing property. The team handles tenant screening, rent collection, maintenance coordination and financial reporting.
The brief
Mutasem needed a logo that reflected the company's values and goals as he established the business in Dubai. I make sure I understand the client's vision before starting, and design towards the specific audience.
The challenge
Setting clear expectations for the finished product, meeting every requirement, and producing design to the standard of the Dubai market.
The mark
A jay in flight reduced to angular facets, built from straight cuts rather than curves so it holds an edge at small sizes and in single colour. Arabic and English are set together throughout at matched weight.
Tools
Illustrator and Photoshop.
Project details
- Client Mutasem · Blue Jay Property Management
- Year 2021 – 2022
- Scope Brand, stationery and logo
- Deliverables Logo, stationery, press ads, social media
