The rebrand
ALJWAR Engineering Industries came with an ornamental crest. The rebrand replaced it with a geometric mark built from triangles in steel blue and teal, closer to the folded and cut metal the company works with, and set the bilingual name beneath it with the line Building dreams one metal at a time.
The mark
An ornamental crest in red and white sitting above the bilingual company name, with the Arabic set beneath the English at matched weight.
Catalogue
Product photography of metalworking and fabrication machinery, composited for the catalogue with each machine cut out and arranged against white so the range can be read as a single spread.
In use
The catalogue runs to 13 pages of metalworking and fabrication machinery, and the new mark was shown on packaging and on a dark contact card with the company's phone numbers and email.
Project details
- Client ALJWAR Engineering
- Year 2022 – 2023
- Scope Identity and catalogue
- Deliverables Rebrand, logo, 13-page product catalogue
