The mark
A monogram folding P and D into one continuous ribbon, drawn so the two letters share a stroke rather than sitting side by side. A separate horizontal lockup reads PLAN FOR DEMAND above the line Plan First, Demand Later.
Finishes
The mark is presented three ways, each testing a different property. Gold foil on black textured stock tests it as a reflective surface. Dimensional lettering on concrete tests it as an object with a cast shadow. Gold on wood tests it flat. A monogram this tightly interlocked can close up under any of those, which is what the three treatments are checking.
Stationery
Cards, letterhead, folder and notebook, set in black, white and grey so the gold is the only colour anywhere in the system.
Project details
- Client Plan 4 Demand
- Year 2023
- Scope Identity
- Deliverables Logo, foil stationery
